Well-known clients Conviva Care Centers and CenterWell came under the umbrella of a new entity, Primary Care Organization (PCO.)
A new problem arose soon after how to attract qualified candidates who live their values and can provide the best care to their patients.
With a new recruiting campaign, digital and social media. These included link ads and short-form videos for both Facebook and LinkedIn.
Worked closely with the production department to create high-quality videos and with the traffic department to produce all link ads.
This campaign gathered new qualified leads and increased the number of applicants.
