Conviva 360 AEP 2022 Campaign

Out-of-the-box disruptive ad feature
This print center fold aimed to capture prospective patients' attention as they browse the paper. It builds upon a smaller quarter-size ad in the earlier pages, creates another point of interest, and drives the story of action and taking charge of their health.
Social videos - focused on services, proof points, and highlighting actual Conviva patients and testimonials.
Videos and image link ads were incorporated into the campaign's
overall strategy to support higher KPIs, site traffic, calls, and form fills.
Testimonial Video - patients
Campaign extensions

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